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Hugh Nightingale

Photo Gallery Two

One of my more interesting projects this year was for Saatchi & Saatchi on behalf of Toyota.

 
Could I make a Toyota Previa vanish in full daylight on a roundabout at the Eurotunnel Terminal at Folkestone.

Not just once but it must happen all day long, every day, for several months.

First thing to do was to call in a friend from the Magic Circle, Ali Bongo, for some combined brainstorming and model-making.
If we could do it with a miniature toy car, then we could do it with a full size Previa.

The result.......


 
Approach Roundabout
The approach

 Previa in cage                                                         Previa Close-up
 
The Previa sits snugly in its cage where it can be admired by visitors to the Eurotunnel

 
 View from other approach                                                             The escape!
 
The next time they look ............... it has vanished (or just escaped?). Success!

All part of Toyota's 'Escape with a Previa' promotion

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